New entrants in the food universe market have a new challenge: competing for customers in the same household as a unicorn.
Honda has unveiled its unicorn universe marketplace for customers, which allows customers to share and sell products across a range of categories including food, apparel, and household goods.
The marketplace has been developed with the help of the likes of the Australian Government’s Food Network, and is expected to be launched in the first quarter of 2019.
The company said it was aiming to launch at least 20 products across its unicorn ecosystem by the end of 2019, with more to follow.
“This is a major milestone for Honda, one that we believe will give consumers the confidence to choose our products across more than 100 categories across all products and services,” Honda chief executive Takayoshi Kawai said.
“We’ve been working closely with Australian regulators, industry experts, consumer experts, and even some of our own employees on how to provide a great experience for our customers.”
The marketplace will be managed by Honda’s global product marketing and communications department.
In addition to the product categories and services offered by the marketplace, Honda also has the potential to provide its customers with more options to share their shopping experiences with other customers, including sharing products across social networks, in-store shopping, and online shopping.
The Honda Unicorn universe marketplace is expected be available in the Australian marketplace by the first half of 2019.
“The Honda universe marketplace has the capacity to expand quickly to provide an even greater level of choice to consumers, providing them with a complete product catalog, as well as a number of features that are key to the success of a business like Honda,” Kawai added.
“The marketplace’s broad range of products and offers will enable Honda to offer a range that meets the unique needs of our customers and our customers’ communities.”
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